ADVERTISING / BRANDING / MARKETING
ADVERTISING / BRANDING / PR :
Television, Radio, Digital (photo/video - social, web, e-comm), Packaging, Print, OOH, Experiential campaigns -- (Freelance / Independent Contractor)
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CREATIVE PRODUCER – PR Agency, Washington D.C. / Seattle, WA
(10/2021 – 12/2021) - (Freelance. REMOTE)
CONTENT PRODUCTION MANAGER / PRODUCER
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Freelance Creative Producer for various creative projects ranging from experiential events to digital TV ads.
CLIENT included: T-Mobile and Quidel (QuickVue OTC Covid 19 Tests)
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PASSPORT BRAND DESIGN – Brand Design Agency, Newport Beach CA
(3/2021 – 9/2021) - (REMOTE / HYBRID)
CONTENT PRODUCTION MANAGER / PRODUCER
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Content Production Manager / Producer [remote/hybrid] for multiple-city hyper-local marketing photo/video shoots across the US
CLIENT: VELO nicotine oral pouches / lozenges
VAPOR STUDIO– Brand Design Agency, Carlsbad, CA
(6/2019 – 5/2020) - (Freelance)
PROJECT MANAGER
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Client facing liaison; managing a team of in-house and sub-contracted graphic designers, copywriters, producers and vendors on all creative branding/marketing/advertising assets and deliverables (digital multi-media video/photo/copy content, social, website, print collateral, events, etc) for multiple clients simultaneously.
CLIENTS include: Honma Golf, Medterra CBD, George's Prepared Foods: Quick 'N Eat Beef Patties, Greatist.com, Electrocharged Aqua: CleanwithClover
THE i.d.e.a. BRAND – Marketing and Branding Agency, San Diego, CA
(8/2017 – 3/2018) - (Freelance)
DIRECTOR OF PROJECT MANAGEMENT / PRODUCER and Production Pipeline/Workflow Efficiencies Consultant
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Oversight of three project managers with deliverables ranging from traditional, social, digital media, OOH, print, plus broadcast television, not-for-broadcast online video, and radio production.
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Resourcing, vendor management, contracts, new biz RFQs/bidding, estimating/scoping production budgets.
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Identified & implemented efficiencies within the agency workflow and production pipeline, saving thousands of dollars
CLIENTS included: Harrah’s Resort & Casino, SoCal (Funner, CA), Harrah’s Resort & Casino, Ak-Chin, (Phoenix, AZ), Caesar's Resort and Casino, Father Joe's Village, Qualcomm
(August 2017) - (Freelance)
PRODUCER of (x2) :30 second radio ads.
CLIENT: Harrah’s Resort SoCal, “Hop Heads & Dreads” event
BRAINFOREST DIGITAL - Animatics Company, Westlake, CA
(8/2007 – 11/2007) - (Freelance)
PRODUCER of :15, :30, and :60 sec ANIMATICS of TV commercial concepts, primarily for ad-agencies & focus groups.
CLIENTS included: Saatchi & Saatchi LA, BBDO, TBWA/Chiat/Day, Olson Agency, Hoffman & Lewis, Graham Advertising
DAVIDandGOLIATH - Advertising Agency, Broadcast Department, Los Angeles, CA
(3/2006 – 8/2006) - (Freelance)
PRODUCER of radio campaigns and focus group animatics, and ASSOCIATE PRODUCER of (broadcast and not-for-broadcast) television ads, including running footage, plus online digital media, small/large format print, OOH
CLIENTS included: Universal Studios Hollywood, Universal Orlando Resort, Kia Motors, Bacardi Rum, Travel Channel
MARKETING COMMUNICATIONS:
Multi-Media, Digital/Social, Print, Packaging, OOH Marketing Campaigns, Expos, Retail Trade Shows
JACK IN THE BOX – Corporate Headquarters, San Diego, CA
(3/2019) - (Freelance)
MAR-COMM PROJECT MANAGER
• Oversaw Menu Operations Simplification & Packaging Redesign/Brand Refresh. MarComm & Creative Services depts.
NATIONAL UNIVERSITY SYSTEM: A private, non-profit university (plus nine (9) affiliate schools & programs), La Jolla, CA
(9/2014 – 1/2016)
CREATIVE SERVICES MANAGER, MARKETING COMMUNICATIONS
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Worked in tandem with Director of Communications and two internal marketing teams to identify objectives and implement strategies to help optimize and effectively execute an average of 150-200 programs, campaigns, and projects, per month (large & small format printing, collateral, direct mail, OOH, plus digital/web-based deliverables: single assets to full campaigns)
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Oversaw a combined team of 10+ internal creative resources, graphic designers, external freelance artists, and a traffic manager, plus managed and maintained relationships with , to ensure deliverables were consistent across all channels and aligned to company brand standards.
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Prioritized production schedules to ensure deliverables were on time, on budget, and meet corporate guidelines, brand strategies, quality standards and requirements, and met desired strategic goals.
SANFORD EDUCATION CENTER – HARMONY PROGRAM at NATIONAL UNIVERSITY, La Jolla, CA
(1/2016 – 6/2016)
PARTNERSHIP LIAISON MANAGER, SANFORD EDUCATION CENTER-HARMONY
Oversaw product development of branded merchandise, internal program collateral & customer-facing marketing materials. Responsible for operations and on-boarding of ambassadors and trainers, product and full-kit packaging/shipping development, supervising four direct-report Partnership Liaisons in the areas of: Lead Generation / CRM, Marketing Asset Management Systems, Product Inventory and Distribution / Training & Implementation / Community Engagement, including outreach events and conferences.
STERLING/WINTERS COMPANY (SWC): Talent/Brand Management Company (represented 20+ celebrity clients)
(1/2000 – 4/2003)
DIRECTOR OF ADMINISTRATION for SWC, plus SHOWROOM COORDINATOR for Kathy Ireland WorldWide, an SWC created and managed brand. (KIWW annual retail sales more than $1 Billion)
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Managed all home office operations, plus two separate office relocations & re-models, including overseeing all electronic access key, security systems, telephone, computer system upgrades/installations, all office equipment purchasing (approx. 20 vendors), saved company thousands $$ annually.
CLIENT/PARTNER LIAISON responsible for all branded on-site trade-showrooms for KATHY IRELAND HOME, including eight (8) additional brand-partner showrooms at each furniture market location in San Francisco CA, Tupelo, MS, and High Point NC. Largest single showroom at 48,000 sq. ft.
Brand Partners: Shaw Rugs, Lamps Plus, Standard Furniture, plus five (5) other home accessories, wall-art, mattress, and home office partners