© 2018-2019  Allison L. Francis

ADVERTISING / BRANDING / MARKETING

AGENCY ADVERTISING:

Television, Radio, Digital, Print, OOH campaigns - (Freelance)

THE i.d.e.a. BRAND – Marketing and Branding Agency, San Diego, CA

(8/2017 – 3/2018) - (Freelance)

DIRECTOR OF PROJECT MANAGEMENT / PRODUCER and Production Pipeline/Workflow Efficiencies Consultant

  • Oversight of three project managers with deliverables ranging from traditional, social, digital media, OOH, print, plus broadcast television, not-for-broadcast online video, and radio production.

  • Resourcing, vendor management, contracts, new biz RFQs/bidding, estimating/scoping production budgets.

  • Identified & implemented efficiencies within the agency workflow and production pipeline, saving thousands of dollars

  • CLIENTS included: Harrah’s Resort & Casino, SoCal (Funner, CA), Harrah’s Resort & Casino, Ak-Chin, (Phoenix, AZ), Caesar's Resort and Casino, Father Joe's Village, Qualcomm

(August 2017) - (Freelance)

PRODUCER of (x2) :30 second radio ads. 
CLIENT: Harrah’s Resort SoCal, “Hop Heads & Dreads” event

BRAINFOREST DIGITAL - Animatics Company, Westlake, CA

(8/2007 – 11/2007) - (Freelance)

PRODUCER of :15, :30, and :60 sec ANIMATICS of TV commercial concepts, primarily for ad-agencies & focus groups.
CLIENTS included: Saatchi & Saatchi LA, BBDO, TBWA/Chiat/Day, Olson Agency, Hoffman & Lewis, Graham Advertising

DAVIDandGOLIATH - Advertising Agency, Broadcast Department, Los Angeles, CA

(3/2006 – 8/2006) - (Freelance)

PRODUCER of radio campaigns and focus group animatics, and ASSOCIATE PRODUCER of (broadcast and not-for-broadcast) television ads, including running footage, plus online digital media, small/large format print, OOH
CLIENTS included:  Universal Studios Hollywood, Universal Orlando Resort, Kia Motors, Bacardi Rum, Travel Channel

MARKETING COMMUNICATIONS / BRAND MANAGEMENT:

Multi-Media, Television, Digital/Social, Print, Packaging, Expo, OOH Marketing Campaigns

JACK IN THE BOX – Corporate Headquarters, San Diego, CA

(3/2019) - (Freelance)

MAR-COMM PROJECT MANAGER

•  Oversaw Menu Operations Simplification & Packaging Redesign/Brand Refresh. MarComm & Creative Services depts.

NATIONAL UNIVERSITY SYSTEM: A private, non-profit university (plus nine (9) affiliate schools & programs), La Jolla, CA

(9/2014 – 1/2016)

CREATIVE SERVICES MANAGER, MARKETING COMMUNICATIONS

  •  Worked in tandem with Director of Communications and two internal marketing teams to identify objectives and implement strategies to help optimize and effectively execute an average of 150-200 programs, campaigns, and projects, per month (large & small format printing, collateral, direct mail, OOH, plus digital/web-based deliverables: single assets to full campaigns)

  • Oversaw a combined team of 10+ internal creative resources, graphic designers, external freelance artists, and a traffic manager, plus managed and maintained relationships with , to ensure deliverables were consistent across all channels and aligned to company brand standards.

  • Prioritized production schedules to ensure deliverables were on time, on budget, and meet corporate guidelines, brand strategies, quality standards and requirements, and met desired strategic goals.

SANFORD EDUCATION CENTER – HARMONY PROGRAM at NATIONAL UNIVERSITY, La Jolla, CA

(1/2016 – 6/2016)

PARTNERSHIP LIAISON MANAGER, SANFORD EDUCATION CENTER-HARMONY

Oversaw product development of branded merchandise, internal program collateral & customer-facing marketing materials.  Responsible for operations and on-boarding of ambassadors and trainers, product and full-kit packaging/shipping development, supervising four direct-report Partnership Liaisons in the areas of:  Lead Generation / CRM, Marketing Asset Management Systems, Product Inventory and Distribution / Training & Implementation / Community Engagement, including outreach events and conferences.

STERLING/WINTERS COMPANY (SWC): Talent/Brand Management Company (represented 20+ celebrity clients)

(1/2000 – 4/2003)

DIRECTOR OF ADMINISTRATION for SWC, plus SHOWROOM COORDINATOR for Kathy Ireland WorldWide,              an SWC created and managed brand.  (KIWW annual retail sales more than $1 Billion)

  • Managed all home office operations, plus two separate office relocations & re-models, including overseeing all electronic access key, security systems, telephone, computer system upgrades/installations, all office equipment purchasing (approx. 20 vendors), saved company thousands $$ annually.

CLIENT/PARTNER LIAISON responsible for all branded on-site trade-showrooms for KATHY IRELAND HOME, including eight (8) additional brand-partner showrooms at each furniture market location in San Francisco CA, Tupelo, MS, and  High Point NC.  Largest single showroom at 48,000 sq. ft.

 

Brand Partners: Shaw Rugs, Lamps Plus, Standard Furniture, plus five (5) other home accessories, wall-art, mattress, and  home office companies