ADVERTISING / BRANDING / MARKETING
Television, Radio, Digital, Print, OOH campaigns - (Freelance)
THE i.d.e.a. BRAND – Marketing and Branding Agency, San Diego, CA
(8/2017 – 3/2018) - (Freelance)
DIRECTOR OF PROJECT MANAGEMENT / PRODUCER and Production Pipeline/Workflow Efficiencies Consultant
Oversight of three project managers with deliverables ranging from traditional, social, digital media, OOH, print, plus broadcast television, not-for-broadcast online video, and radio production.
Resourcing, vendor management, contracts, new biz RFQs/bidding, estimating/scoping production budgets.
Identified & implemented efficiencies within the agency workflow and production pipeline, saving thousands of dollars
CLIENTS included: Harrah’s Resort & Casino, SoCal (Funner, CA), Harrah’s Resort & Casino, Ak-Chin, (Phoenix, AZ), Caesar's Resort and Casino, Father Joe's Village, Qualcomm
(August 2017) - (Freelance)
PRODUCER of (x2) :30 second radio ads.
CLIENT: Harrah’s Resort SoCal, “Hop Heads & Dreads” event
BRAINFOREST DIGITAL - Animatics Company, Westlake, CA
(8/2007 – 11/2007) - (Freelance)
PRODUCER of :15, :30, and :60 sec ANIMATICS of TV commercial concepts, primarily for ad-agencies & focus groups.
CLIENTS included: Saatchi & Saatchi LA, BBDO, TBWA/Chiat/Day, Olson Agency, Hoffman & Lewis, Graham Advertising
DAVIDandGOLIATH - Advertising Agency, Broadcast Department, Los Angeles, CA
(3/2006 – 8/2006) - (Freelance)
PRODUCER of radio campaigns and focus group animatics, and ASSOCIATE PRODUCER of (broadcast and not-for-broadcast) television ads, including running footage, plus online digital media, small/large format print, OOH
CLIENTS included: Universal Studios Hollywood, Universal Orlando Resort, Kia Motors, Bacardi Rum, Travel Channel
MARKETING COMMUNICATIONS / BRAND MANAGEMENT:
Multi-Media, Television, Digital/Social, Print, Packaging, Expo, OOH Marketing Campaigns
JACK IN THE BOX – Corporate Headquarters, San Diego, CA
(3/2019) - (Freelance)
MAR-COMM PROJECT MANAGER
• Oversaw Menu Operations Simplification & Packaging Redesign/Brand Refresh. MarComm & Creative Services depts.
NATIONAL UNIVERSITY SYSTEM: A private, non-profit university (plus nine (9) affiliate schools & programs), La Jolla, CA
(9/2014 – 1/2016)
CREATIVE SERVICES MANAGER, MARKETING COMMUNICATIONS
Worked in tandem with Director of Communications and two internal marketing teams to identify objectives and implement strategies to help optimize and effectively execute an average of 150-200 programs, campaigns, and projects, per month (large & small format printing, collateral, direct mail, OOH, plus digital/web-based deliverables: single assets to full campaigns)
Oversaw a combined team of 10+ internal creative resources, graphic designers, external freelance artists, and a traffic manager, plus managed and maintained relationships with , to ensure deliverables were consistent across all channels and aligned to company brand standards.
Prioritized production schedules to ensure deliverables were on time, on budget, and meet corporate guidelines, brand strategies, quality standards and requirements, and met desired strategic goals.
SANFORD EDUCATION CENTER – HARMONY PROGRAM at NATIONAL UNIVERSITY, La Jolla, CA
(1/2016 – 6/2016)
PARTNERSHIP LIAISON MANAGER, SANFORD EDUCATION CENTER-HARMONY
Oversaw product development of branded merchandise, internal program collateral & customer-facing marketing materials. Responsible for operations and on-boarding of ambassadors and trainers, product and full-kit packaging/shipping development, supervising four direct-report Partnership Liaisons in the areas of: Lead Generation / CRM, Marketing Asset Management Systems, Product Inventory and Distribution / Training & Implementation / Community Engagement, including outreach events and conferences.
STERLING/WINTERS COMPANY (SWC): Talent/Brand Management Company (represented 20+ celebrity clients)
(1/2000 – 4/2003)
DIRECTOR OF ADMINISTRATION for SWC, plus SHOWROOM COORDINATOR for Kathy Ireland WorldWide, an SWC created and managed brand. (KIWW annual retail sales more than $1 Billion)
Managed all home office operations, plus two separate office relocations & re-models, including overseeing all electronic access key, security systems, telephone, computer system upgrades/installations, all office equipment purchasing (approx. 20 vendors), saved company thousands $$ annually.
CLIENT/PARTNER LIAISON responsible for all branded on-site trade-showrooms for KATHY IRELAND HOME, including eight (8) additional brand-partner showrooms at each furniture market location in San Francisco CA, Tupelo, MS, and High Point NC. Largest single showroom at 48,000 sq. ft.
Brand Partners: Shaw Rugs, Lamps Plus, Standard Furniture, plus five (5) other home accessories, wall-art, mattress, and home office companies